Advertising Copy writing –

"The words have got to attract the prospective customer's attention, and then convince and compel him, or her, to buy the product or service! That is what professional copy writing is supposed to do.

"A client's advertisement is not the place for self-absorbed copywriters and designers to get cute and try to impress new customers with silly words and obscure, often tasteless graphics.

"Entire advertising campaigns have failed because the copy and graphics did not present a sales argument to the prospective customer. Worse, no brand loyalty was established.

"If the advertising campaign does not produce the expected customer reaction outlined within a client's marketing plan, the entire plan could prove to be a disaster due to a lack of sales.

"A professional advertising service does not waste its client's money on the production of foolishness. Instead, it produces copy and design... it creates an advertisement... that sells a client's product or service."

                                                                                Don McKay
                                                                                               –The CopyGUY