Advertising Design –"The graphics have got to attract the prospective customer's attention, and then convince and compel him, or her, to buy the product or service! That is what professional graphic design is supposed to do; even to where brilliance borders on sanity. "A client's advertisement is not the place for designers and copywriters to get cute and try to impress new customers with nonsensical graphics or visual gimmicks. Advertising graphic design is the art of inspiration guided by discipline. It's not achieved solely with the application of software effects. "An advertisement, brochure or direct mail piece can fail because of the inadequacy of its graphic design to support the accompanying copy; thus no brand identification or loyalty being established. "A professional advertising service does not waste its client's money on the production of foolishness. Instead, it produces copy and design... it creates an advertisement... that sells a client's product or service." Don McKay
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