Bet you can't guess what daily newspaper I think carries the best advertising.
The Wall Street Journal gets my nod.
If you haven't looked at a Journal lately, and you're in the advertising game, I strongly suggest you do.
T ake a look at those full-page duo-and-tri-tone advertisements ranging from BlackBerries® and Treos® to Dell Computers TM, IBM, Microsoft, Verizon, Univision, Oracle, DHL Express, Dell Computers with Cingular inside, BMW, US Bank, Zurich, RBS, Weyerhaeuser, Aetna, ATT, and my personal favorite (because of the use of red, black and white), Societe Generale Bank. In addition, the reader will find ads for the two best remaining shoe makers going: Bass and Allen Edmonds.
W hy are the Journal's ads so special to me? It's because of their directness and 'bigness' in appealing to the people who have money to invest in the stock, bond and commodities markets.
Sophisticated ads, well-written ads, brilliantly-designed ads (sometimes) that make no pretense about their message: We want you to invest in us! We want you to use our software, our cell phones, our computers, our trucks, planes and ships. We want you to want us! Pure unadulterated advertising. How refreshing. Below is an example where Chevron, using straight talk, tells investors about natural gas reserves underneath Russia, Iran and Qatar, and, basically, what's to be done for America to tap into those reserves and store the gas, and... to use Chevron's words, "... This, in turn, will require coastal communities to allow these necessary, but not necessarily pretty, facilities to be built in their backyards."
So, get a copy of the Journal and give a good eye. Mmmm... something else... it seems to me that when I've wanted to keep up with the latest moves in corporate marketing and advertising, the Wall Street Journal has the news a tad quicker than the high profile ad and marketing industry organs.
— Don McKay
