Copywriting is my business and
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That's true. What I do for a living is advertising copywriting and copywriting in general. If my writing doesn't motivate your customers to act and purchase your products, or service, then I'm off to Lowe's to buy a good shovel. Agreed, photographs and illustrations are often vital to the successful selling of a commodity. But, in the case of a 'type only' advertisement, it will be the carefully-crafted words that will carry the day. What ever the product being sold, it is my task to describe its attributes fully... pointing out the product's benefits to the buyer... then creating within the buyer an overwhelming desire for the product. Most important: I've got to motivate the reader to act, to go out and purchase my client's product or service. Is this the kind of attentive copywriting you've been used to? Or, have you had to put up with writers who not only do not understand your product, or company, but also do not have a clue about visual salesmanship or marketing overall. You know your product's advertising deserves better. You deserve more for your advertising dollar. At DONMACideas! - The CopyGUY - you and your product and services will get my full attention, talent, and respect due a valued client. I either do that for my clients, or I go purchase the shovel, along with plenty of liniment, because I'm going to need it. Well, I don't want to buy a shovel! I've been in the advertising and marketing business for a long professional career. I've worked for major advertising agencies, and was a member of a creative in-house advertising team servicing one of the world's largest pharmaceutical companies. In addition to copywriting, I am an experienced graphic designer, a web designer; a printing production manager, and a professional and commercial photographer. You can view some of the over-all promotion package materials that I've been involved with at the DONMACideas! main site home page. In addition (and this is most important to many employers), I've been a self-employed small businessman for over twenty years. That means, I understand the marketing and advertising challenges faced by small and medium-sized businesses. It is vital that these businesses hit the bullseye with their advertising, and do so in the quickest time at an economical cost. I am all too happy to help my clients achieve these promotional goals. Let DONMACideas! - The CopyGUY - help you with your advertising copy and other production requirements. Contact me, Don McKay and we won't dig a ditch, but instead, dig advertising profits for your business. Don McKay |
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