Sometimes, advertising requires something more than traditional motivational 'sell' writing; sometimes what's called for is creative writing. Not all advertising messages are intentioned to fit in a single display ad, or in a one-page journal ad. There are times when the message takes on the trappings of a narrative or an outright story.
Here are samples of DONMAC-ideas! writing.
DONMAC-ideas! also considers Microsoft PowerPoint™ as an advertising presentation medium. When a company's sales representative using PowerPoint makes a sales presentation to clients, what's on those slides counts as advertising as far as we're concerned.
Good copy, good graphics, subdued animation, no visual gimmicks make for a great PowerPoint presentation...
