Most media-promoted products rely on the impact power of a high-quality photograph. To achieve a professional-looking, artistically composed product photograph requires the services of a journeyman professional commercial photographer. Excellent product photography cannot be achieved by amateurs using non-professional grade digital cameras.
Half of the photographic task is achieved in the digital camera; the other half - image editing - is achieved by using an image editor such as Adobe Photoshop. All images used in today's print advertising have to eventually be digitized to be incorporated into the four-color print production process. A product such as Photoshop is the best way to accomplish the digitalization. I am safe in saying no 'appointed' amateur photographer is qualified to edit images in Photoshop. This, also, takes years of journeyman experience and training.
