Direct mail doesn't have to be an expensive venture as illustrated by the Salutensin-Wilbur Medical series. It can be something as simple as a letter opener that carries its own business card.
There's two 'simple' rules that apply to direct mail give-away items: they must immediately communicate a 'benefit' to the recipient; and, the item must have value and appeal that will ensure its not being discarded, forgotten or, worse yet, immediately thrown away.
DONMAC ideas!can design a mail program to fit your needs. Large-scale mail programs would be expected, but small, select market direct mail programs are usually not profitable enough to be offered by other advertising services. Not so with DONMAC ideas! We offer small lots fabrication and mailing. Here's one example, and another.
