Don McKay brings to the marketplace over four decades of graphic, photographic, marketing, advertising, copy writing, web design and print production experience.
Twenty years with one of the creative marketing divisions of Bristol-Myers Squibb, various ad agencies and decades as a sole propriator in the marketing, advertising, graphics and photographic industries has given Don a wealth of experience in the field of marketing and business promotion. His orientation for a client's marketing plan is direct: The plan should first promote sales for a product or service and - second - the plan should lay the foundation for the building of a base of returning customers. Next, is establishing consumer trust in the client's brand. All three things have to be carried out simultaneously.
Don's also a published novelist, a professional copywriter and during scheduled times teaches college adult continual education courses in small business ownership, earning a living on the Internet, creative writing, digital photography and imaging, along with computer technology.
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