Michele DeFilippo, owner of 1106 Design in Phoenix, Arizona, provides an extremely valuable service to both literary authors and professional business authors.
Since 1972, 1106 Design has been delivering brilliant-quality typesetting, typography, and design to businesses, independent authors, and, advertising agencies in New York and Arizona. Now, here's an opportunity for yourself, or your enterprise, to have book and promotional typesetting completed by one of the best shops in the business.
The primary reason we're promoting book typography and typesetting here at DONMAC ideas! is that many businesses and institutions overlook the powerful promotional tool that a business-oriented book represents. If your business or institution staff includes an 'authority' in your product-related field, then, you have a marketing tool made to order. Your customers will welcome a promotional give-away, or small-fee, book written by your on-staff authority figure that addresses and answers their product questions and concerns.
Bill Gates wrote books to promote the philosophy of MicrosoftTM, as did Harry Beckwith, of Beckwith Advertising and Marketing; as did Harvey Mackay of Mackay PhotopakTM as can you with your business! Go ahead, and write a book. Use it as a sales promotion premium. Give your book away at conventions and trade shows. A good, addressing-the-issues book is one of the best business builders ever conceived.
The graphic thumbnails, left, will lead you to enlarged versions of some of 1106 Design's commissioned covers. Then, Acrobat PDF links following will open actual page-running text of commissioned books. Note two important details: Michele's choices of easy-to-read and flowing type faces, and the way the type is fit and positioned on the page, in other words, the typography. Typography is both art and science together, the two disciplines interact to present the reader with the finest in enjoyable reading 1106 Design.
