By starting from the 'finish', what is meant is " What is the client's budget for the project? What form is the print advertisement meant to take: journal advertisement; direct mail piece; newspaper ad, web site ad, what...?" In addition, toss in: size, page count, how many colors, how many photos, and a whole host of other questions that only trained and experienced designers can ask and get answered. " What kind of paper is going to be used? Textured, smooth, 'chromed'... what color? White?" There are over 1000 manufactured shades of white on the paper market today.
A professional graphic designer is supposed to have the answers to these questions before he or she begins the job.
