The challenge for advertisers then is to place their product's message before the buying public and to do so using a medium that continually promotes your message. In other words, 'more bang for the advertising buck.'
Consumers today are being bludgeoned into mind-numbness both by television and radio commercials. Can you, right now, name the most popular commercial aired during the 2006 SuperBowl? Quick! Name the last radio commercial you heard....
What DONMAC ideas! promotes is advertising that sticks. Advertising that hangs around for awhile. There is nothing more frustrating to an advertiser than to learn that expensive television and radio commercials have been immediately forgotten, or that an expensive direct mail program has ended up in the waste can... without even being read!
Now, contrast that with this direct selling tool that was used by the Meade-Johnson sales force in Canada. After being shown and sold from this direct sales aid, very few customers would forget its message.
