What DONMAC ideas! has to offer clients is over four decades of advertising agency and pharmaceutical industry creative department experience spanning all facets of putting together print advertising and direct mail advertising.
Longevity of an advertising piece: what has longer advertising productivity than a product calendar? An exception might be the world's greatest coffee mug.
Why is that? Because the selling message is in front of the customer's eyes for twelve months. Based on a per-unit cost, nothing beats an attractive, functional calender for advertising ROI. In contrast, today's electronic media continually hammers the audience with commercials, some lasting a minute, most 30 seconds, and 10-second compressed ads and sound-bites. They have to because most viewers forget the message as soon as it's over.
