The first thing you want to do is contact us. Then we will chat a bit to discern what approach and form your marketing and advertising should take.
If you are an entrepreneur who has a pretty firm grasp on what it is the market is asking for, and are clear as to what your business' purpose is and what it is you want to deliver to your target audience - and have the means and wherefore worked out to actually deliver the goods, then we at TheCopyGUY - DONMACideas! can quickly get to the business of formulating your business' promotion plans.
New to the game, are you? Or, you have a new product to bring to market, but are unsure of your target audience? Then, we advise it would be best to proceed from an advantage of intelligence, instead of the disadvantage of guessing. If it's marketing research data you're needing, then we can get you the data your business' marketing and advertising future requires. DONMACideas! partners with marketing research specialists as per the requisites of a given assignment.
With data in hand, TheCopyGUY - DONMACideas!, during communications with the client, will 'blue-sky' an advertising concept, campaign, and strategy. If the client is enthusiastic about what has been proposed, we then begin building the advertising components. In the majority of times, an advertising campaign will begin from ground-up copy writing. An exception to this rule is when advertising high-class jewelry and wrist-watches. Because of the inherent visual quality of the product photograph, coupled with the authority that rests behind iconic names like Rolex, Tiffany, and Faberge, the advertiser need not risk becoming redundant with excess verbiage. Here's an example.
The CopyGUY will conjure the magical advertising copy. Copy manifested with a difference, though. The CopyGUY is a disciple of David Ogilvy (the greatest advertising copywriter and agency guru ever), and thus a firm believer that a professional copywriter will first learn all about the client's product, or service. In fact, I will learn so much about my client's product and service, that there is a good chance I will know more than the client him, or her, self. And, just for the record, unless there happens to be a generous manifestation of lightning bolts of inspiration flashing, great copy writing comes about as the result of the expenditure of time, seclusion, study, hard work, and in some cases, a good bottle of Scotch or rum close at hand. Anyone who claims they can religiously crank out great copy writing in ridiculously short periods of time, well, they are liars. Oftentimes, it's the client who ends up paying for a copywriter's irrational excessiveness of boasting.
Next is the graphic design of the advertising piece(s) itself. What form is the advertising going to take? A direct marketing letter? Full-blown direct mail campaign pieces, journal advertisements, newspaper advertising, web advertising? Whatever the medium, the DONMACideas! design enterprise will present to our clients some of the finest graphic design ever. And, this comes about because of a most fortuitous perspective we possess here at DONMACideas!; that being, the brash excitement of designing youth coupled with the mature design conservatism borne of long-time experience.
Joanne LaFord is the fizz in the DONMACideas! soft drink bottle. Here's, some of this talented lady's work. You are also invited to visit her proprietary web site, JOW Graphics and see for yourself. The CopyGUY doesn't make empty boasts when it comes to graphic design talent.
The 'mature' component of the DONMACideas! graphics equation rests with The CopyGUY himself, moi! I'm not only our clients' copy chief, but I have over four decades' experience in graphic design. Toss into the mix my nearly-as-long journeymen's trek in the arts of commercial photography and printing production management, and I've been able to amas a wealth of knowledge and wisdom that I am eager to share with The CopyGUY - DONMACideas! clientele. Here are some of my graphic samples.
Once the graphic design is formulated, and the copy writing adjusted to better complement the graphics, if it is decided that photography is needed, then we've got our Chris Bartol ready to go. You can see Chris' work here. Chris can handle any commercial photo challenge that comes up.
A recent addition to the DONMACideas! team is Michele DeFilippo's 1106 Design in Phoenix, Arizona. It has not escaped the more savvy marketers that the authoring and publishing of an industry-specific, or demographic-specific, book can do wonders in marketing a product. A promotional-tool book written by one of your businesses', or industry's, authority figures who also double as a spokesperson for your field of enterprise is an extremely powerful brand-establishing tool; especially if the 'expert' works at, or is associated with, your company. Michele's 1106 Design will take manuscript copy and convert it into perfect book typography with expert typesetting. Michele can also have her team design your book's cover and then put you in touch with a book printer. That's convenience!
Whether the client's product promotion requires printing, web design, or both, DONMACideas! can oblige. For our large-form printing requirements, DONMACideas! utilizes the capabilities of ANSUN Printing, one of the finest four-color lithographic printing operations going. For our more flexible and economical printing tasks, we use Altman Printing. Keep in mind, that once a job is printed, it's not finished. There's binding, trimming, packaging and delivery to consider. Expert printers have all of these 'finishing and converting' logistics worked out, and should be of no consternation to the client.
If the client wants to go 'live' and bring their product's promotion to the Internet, DONMACideas! offers a clear option: A Joanne LaFord-designed web site (preferable), or as a back-up contingency, a Don McKay-designed site. Joanne's site work speaks for itself; my designing of The CopyGUY - DONMACideas! site is unique, and done so in a way that it will not be quickly forgotten by visitors.
There you have it – a straight forward description of the marketing and advertising process here at DONMACideas! Of course, every client's challenge is different, and there is on-going communication with the client as the ad campaign, or graphic design, develops. Nothing is done without our clients' knowledge or approval, and all fees and future charges are presented to the client before any work is begun. Contact us, and we will be happy to be of service to you, your company or organization, and dedicated to the promotion of your product.
