In the copy writing section, I alluded to the fact that I consider Internet web sites as print media. Why would I make such a claim? Because the visitor can control his or her rate of reading; can print out any page of interest; and can refer back either to the printed page or click a "Favorites" link and be rejoined to the actual web site.
Today's advertiser makes plans for print and Internet advertising... and budgets for both. Some larger advertisers will plan and budget for radio, television, newspaper, direct mail promotions in addition to magazine journal advertising and Internet advertising. Small or large advertiser, a business must be prepared to present its promotions in the direction of the hottest, and latest venue preferred by the buying public.
