Notice, if you will, on the previous page I stressed the word preferred. It profits advertisers to always keep in mind that it is today's public that decides where and when to advertise. This isn't the way it used to be, but today's buyers motivate the advertising industry into taking action as much as the industry motivates the buyers.
Cell phones, Blackberries and laptop computers are where the new buying generation prefers to do its business and make its purchases. I've seen marketing research figures that tell advertisers there is an entire mass purchasing bloc of younger people who no longer read magazines or newspapers. Everything they feel they need in the way of information, entertainment and purchasing capability can be acquired electronically.
