Actually, message-wise, it's no different than what we covered here. You've got to seduce the buyers with your product's message and then motivate them to purchase your product or service. The trick is 'medium' — how does one get their e-mail message out to the marketplace?
First off, hire DONMAC ideas! to originate your product message. Next, find a good service that will host your web site and take care of sending out your regular e-mail sales messages. There are private contractors who can do this service, (we know a couple of people) or, you may wish to check out Go Daddy's services.
The primary object (besides getting your message out in the first place) is to have it recognized as NOT being SPAM. This is where services such as Go Daddy become valuable. With the cost of routine direct-mail postage charges going up, more and more advertisers are turning to e-mail as a viable option.
