Release Date: 28 March 2006 – DONMACideas!  –

 

Are you happy with the results of your current advertising?

 

(Or, would you like to learn of a better way to reach customers?

 

And, get a greater return on your advertising investment?)

 

 

Hello,

 

            I’m Ray Crosby, and if you answered ‘no’, ‘yes’ and ‘yes’ to those questions, then you are the person I want to talk with. I’d like to tell you about a different way to advertise your business and how to do so economically.

 

            Sound interesting? I hope so, because most businesses today advertise in the wrong places. Really… and, spend way too much money, while at the end of the day, have little to show for it.  Perhaps what I’m saying is beginning to sound familiar to thoughts you’ve been having?

 

            Newspaper advertising has lost much of its effectiveness because fewer and fewer people are reading the papers, instead getting their news from the Internet. The same can be said for telephone book yellow page advertising. With growing cell phone usage, phone books are fast becoming museum fodder as a means of business and organization advertising.

 

            What’s to be done for print advertisers?  Well, I’ve got some good news for you, (Mr./Ms.________!) I’ve enclosed for your examination samples of what I call a revolution in print advertising: the Coffee News. This weekly good news only newspaper is very special not only to its readers, but also to those businesses and organizations that advertise in it. Why is this?

 

            I’d like to ask you, as a business person who advertises, how would you like to be able to promote your enterprise in a print venue that can guarantee,

 

• Ads that are less expensive than other print media.
• Ads which are exclusive – meaning, no other company in your business or product category can advertise at the same time.
• Ads that can be changed, as needed, by phone, fax or e-mail.
• Ads that rotate every week so no one advertiser always has the choicest spots. (In other media, small ads often are obscured because the big-buck advertisers buy better placement.)
• Where all ads are 3” x 2”, so no advertiser can overpower another ad with a larger size.
• Where ads are uniquely designed just for Coffee News, so advertisers achieve outstanding results and regularly extend their advertising commitment.

 

            I’d like to add to the list one more thing – the most important thing as far as your business advertising is concerned – Coffee News is placed in locations where customers are eager to read its contents: restaurants.

 

            People gather to have good meals and good times.  And, what do they do while waiting to be seated and their meals served? They’ll chat, and within a few minutes, they’re ready to read anything they can get their hands on.  Coffee News fills the bill because it is available for free in the waiting areas of all the major restaurants in the greater Arlington-Fort Worth-Dallas metroplex.

 

            Let me tell you why the Coffee News is such a great advertising deal. Simply put: It gets seen, it gets read. Which means your advertisement gets noticed. But, does it pay off?

 

            Yes, it does!

 

            “This is John with Cody A/C & Heating, Inc., of Fort Worth, Texas. I just wanted to let you know that we have had tremendous success with running an ad in Coffee News. For the price, this is one of our best marketing tools we have used to date. We look forward to future business with you for many years to come.”

 

            And… “I am so happy with the response I’ve had from my ad in Coffee News of Dallas. This has been some of the best advertising dollars I’ve ever spent!” – Gina Volpe, Keep U N Stitches, Dallas, Texas.

 

            Finally, “The exposure is there (Coffee News). I believe people are seeing the ads and therefore increasing their awareness and my name recognition. I like the flexibility of the ad content as well as the inter-linking of various media. I get the same exposure for less cost as the local paper and actually get better results!” – Douglas F. Cmelik, American Express Financial Advisors, Inc.

 

            These are three of the many Coffee News advertising success stories that have taken place since we began business in 1988. How would you like your business to become another of our Coffee News advertising success stories?

 

            Well, it can happen! What I’d like to do at your earliest convenience, Mr./Ms.­­­­­­­­­­­­­­­­­­­­_____________ is to meet with you to discuss the excellent promotional opportunities for your business by advertising in Coffee News. We’ll go into actual ad creation, copy writing and production – a process Coffee News has developed to make it as easy as possible for our customers to develop an ad and quickly get it into the paper.

 

            Although the Coffee News editorial content is a mixture of eclectic good news, famous quotes, ‘what’s happenings’, trivia, horoscopes, facts and humor, it’s also one of the best-crafted presentations for local advertising ever devised. Even the color of the Coffee News’ paper reminds readers of mocha, and thus stands out from other printed papers.

 

            Concentrated distribution will be directed towards the 40-plus restaurants in the Parks Mall area. For $35 a week – and a minimum subscription of 13 weeks – your ad will appear in a 2,000 weekly copies of Coffee News, and read by five to seven potential business customers. In addition, Coffee News has expanded its circulation venue beyond restaurants and can be found at non-food enterprises such as Curves, Mailbox Depot and Fun-Plex.

 

            I want to urge you to act quickly to my invitation to tell you all about Coffee News because, as you’ve very likely noticed from the enclosed copies of the paper, there is only such much space for so many display ads. I’m sure you’d like to see your business’ ad in Coffee News, whether it’s for a short period of time, or every week for the next year. I would be happy to arrange a custom schedule for your advertisement to run. Let’s talk about the possibilities and opportunities for your business by advertising in Coffee News.

 

            You can reach me at (phone number) or you can e-mail me at (e-mail address) and we’ll set up an appointment.

 

            Enjoy reading Coffee News and just visualize your business ad being among the many non-competition ads communicating their messages to an audience hungry not only for food, but for information and services as well.

 

            I’m looking forward to talking with you,

 

 

           

 

            Ray Crosby, Coffee News exclusive agent, etc.

 

ps. When we get together, I’ll bring the coffee and donuts. Will Starbucks do? Crème and sugar with that?